MANAGEMENT Syllabus

MANAGEMENT

PART B - MAIN EXAMINATION OF CIVIL SERVICES EXAM

The candidate should make a study of the concept and development of management as science and art drawing upon the contributions of leading thinkers of management and apply the concepts to the real life of government and business decision making keeping in view the changes in the strategic and operative environment.

PAPER – I

1. Managerial Function and Process:

Concept and Foundations of Management, Evolution of Management

Thoughts; Managerial Functions – Planning, Organizing, Controlling;

Decision making; Role of Manager, Managerial skills; Entrepreneurship;

Management of innovation; Managing in a global environment, Flexible

Systems Management; Social responsibility and managerial ethics; Process

and customer orientation; Managerial processes on direct and indirect value

chain.

2. Organisational Behaviour and Design:

Conceptual model of organization behaviour; The individual processes –

personality, values and attitude, perception, motivation, learning and

reinforcement, work stress and stress management; The dynamics of

organization behaviour – power and politics, conflict and negotiation,

leadership process and styles, communication; The Organizational

Processes - decision making, job design; Classical, Neoclassical and

Contingency approaches to organizational design; Organizational theory and

design - organizational culture, managing cultural diversity, learning

organization; organizational change and development; Knowledge Based

Enterprise – systems and processes; Networked and virtual organizations.

3. Human Resource Management:

HR challenges; HRM functions; The future challenges of HRM; Strategic

Management of human resources; Human resource planning; Job analysis;

Job evaluation; Recruitment and selection; Training and development;

Promotion and transfer; Performance management; Compensation

management and benefits; Employee morale and productivity; Management

of organizational climate and Industrial relations; Human resources

accounting and audit; Human resource information system; International

human resource management.

4. Accounting for Managers:

Financial accounting – concept, importance and scope, generally accepted

accounting principles, preparation of financial statements with special

reference to analysis of a balance sheet and measurement of business

income, inventory valuation and depreciation, financial statement analysis,

fund flow analysis, the statement of cash flows; Management accounting –

concept, need, importance and scope; Cost accounting – records and

processes, cost ledger and control accounts, reconciliation and integration

between financial and cost accounts; Overhead cost and control, Job and

process costing, Budget and budgetary control, Performance budgeting,

Zero-base budgeting, relevant costing and costing for decision-making,

standard costing and variance analysis, marginal costing and absorption

costing.

5. Financial Management:

Goals of finance function; Concepts of value and return; Valuation of bonds

and shares; Management of working capital: Estimation and financing;

Management of cash, receivables, inventory and current liabilities; Cost of

capital; Capital budgeting; Financial and operating leverage; Design of capital

structure: theories and practices; Shareholder value creation: dividend policy,

corporate financial policy and strategy, management of corporate distress

and restructuring strategy; Capital and money markets: institutions and

instruments; Leasing, hire purchase and venture capital; Regulation of

capital market; Risk and return: portfolio theory; CAPM; APT; Financial

derivatives: option, futures, swap; Recent reforms in financial sector.

6. Marketing Management:

Concept, evolution and scope; Marketing strategy formulation and

components of marketing plan; Segmenting and targeting the market;

Positioning and differentiating the market offering; Analyzing competition;

Analyzing consumer markets; Industrial buyer behaviour; Market research;

Product strategy; Pricing strategies; Designing and managing Marketing

channels; Integrated marketing communications; Building customer

satisfaction, Value and retention; Services and non-profit marketing; Ethics

in marketing; Consumer protection; Internet marketing; Retail management;

Customer relationship management; Concept of holistic marketing.

PAPER – II

1. Quantitative Techniques in Decision Making:

Descriptive statistics – tabular, graphical and numerical methods, introduction

to probability, discrete and continuous probability distributions, inferential

statistics-sampling distributions, central limit theorem, hypothesis testing

for differences between means and proportions, inference about population

variances, Chi-square and ANOVA, simple correlation and regression, time

series and forecasting, decision theory, index numbers; Linear programming

– problem formulation, simplex method and graphical solution, sensitivity

analysis.

2. Production and Operations Management:

Fundamentals of operations management; Organizing for production;

Aggregate production planning, capacity planning, plant design: process

planning, plant size and scale of operations, Management of facilities; Line

balancing; Equipment replacement and maintenance; Production control;

Supply chain management - vendor evaluation and audit; Quality

management; Statistical process control, Six Sigma; Flexibility and agility

in manufacturing systems; World class manufacturing; Project management

concepts, R&D management, Management of service operations; Role and

importance of materials management, value analysis, make or buy decision;

Inventory control, MRP; Waste management.

3. Management Information System:

Conceptual foundations of information systems; Information theory;

Information resource management; Types of information systems; Systems

development - Overview of systems and design; System development

management life-cycle, Designing for online and distributed environments;

Implementation and control of project; Trends in information technology;

Managing data resources - Organising data; DSS and RDBMS; Enterprise

Resource Planning (ERP), Expert systems, e-Business architecture, e-

Governance; Information systems planning, Flexibility in information systems;

User involvement; Evaluation of information systems.

4. Government Business Interface:

State participation in business, Interaction between Government, Business

and different Chambers of Commerce and Industry in India; Government’s

policy with regard to Small Scale Industries; Government clearances for

establishing a new enterprise; Public Distribution System; Government

control over price and distribution; Consumer Protection Act (CPA) and The

Role of voluntary organizations in protecting consumers’ rights; New Industrial

Policy of the Government: liberalization, deregulation and privatisation; Indian

planning system; Government policy concerning development of Backward

areas/regions; The Responsibilities of the business as well as the

Government to protect the environment; Corporate Governance; Cyber Laws.

5. Strategic Management:

Business policy as a field of study; Nature and scope of strategic

management, Strategic intent, vision, objectives and policies; Process of

strategic planning and implementation; Environmental analysis and internal

analysis; SWOT analysis; Tools and techniques for strategic analysis -

Impact matrix: The experience curve, BCG matrix, GEC mode, Industry

analysis, Concept of value chain; Strategic profile of a firm; Framework for

analysing competition; Competitive advantage of a firm; Generic competitive

strategies; Growth strategies – expansion, integration and diversification;

Concept of core competence, Strategic flexibility; Reinventing strategy;

Strategy and structure; Chief Executive and Board; Turnaround management;

Management of strategic change; Strategic alliances, Mergers and

Acquisitions; Strategy and corporate evolution in the Indian context.

6. International Business:

International Business Environment: Changing composition of trade in goods and services;

India’s Foreign Trade: Policy and trends; Financing of

International trade; Regional Economic Cooperation; FTAs;

Internationalisation of service firms; International production; Operation

Management in International companies; International Taxation; Global

competitiveness and technological developments; Global e-Business;

Designing global organisational structure and control; Multicultural

management; Global business strategy; Global marketing strategies; Export

Management; Export- Import procedures; Joint Ventures; Foreign Investment:

Foreign direct investment and foreign portfolio investment; Cross-border

Mergers and Acquisitions; Foreign Exchange Risk Exposure Management;

World Financial Markets and International Banking; External Debt

Management; Country Risk Analysis.